PURE360 Email integration

CANDDi integrates with almost all email platforms that support ‘merge tags’ or ‘personalising’ emails. CANDDi integrates by creating ‘individual URL links’ for each visitor.

There are two ways to integrate CANDDi with PURE360. Try the first one, but if it doesn’t work, try the second option. If this still doesn’t work, get in touch with us (contact details at the bottom).

First method:
In the tracking & web analytics tab in the PureResponse platform, tick the ‘I use an alternative analytics tool and would like the following added to my link’ and provide this in the box below:

?utm_campaign=[YOURCAMPAIGNNAME]&utm_medium=email&utm_source=[CONTACTLIST]&cc={~companyname~}&ce={~email~}&cfn={~firstname~}&cln={~lastname~}

NOTE: Change the ‘YOURCAMPAIGNNAME’ and similar fields to whatever you like, with underscores if you need, but no spaces.

Make sure Google Analytics tracking is turned OFF in the platform, or it will conflict. Before you send any emails, send a test to us and we can check if it’s working!


Second method:
In order to integrate with CANDDi your mail platform needs the ability to send personalised emails to each individual recipient. Almost all email platforms support this, however, this functionality has different names in different platforms: Merge Tags, Merge Fields, Personalisation are just some of the terms that we've come across.

In the case of Pure360, they use the following tags:
First Name: {~firstname~}
Last Name: {~lastname~}
Email: {~email~}
Company Name {~companyname~}

For every link in your email you then need to create a "CANDDi Integration" URL. This URL should look something like this:

http://[YOURDOMAIN]?ce={~email~}&cfn={~firstname~}&cln={~lastname~}&cc={~companyname~}

You should add UTM tracking so you can easily sort and stream visitors. This will make the link code look like so:

http://[YOURDOMAIN]?ce={~email~}&cfn={~firstname~}&cln={~lastname~}&cc={~companyname~}&utm_campaign=[YOURCAMPAIGNNAME]&utm_medium=email&utm_source=[CONTACTLIST]

When your email is sent then Pure360 will replace these Merge Tags with the correct values. We recommend testing this before you send anything.

Have more questions? Contact us at hello@canddi.com or 0161 414 1080

Updated on: 05/02/2020