Profile - Last Referrer

In the CANDDi profile, you can get a quick idea as to where your prospect or client has come from. This could be a google search, an AdWords click, or a marketing campaign, for example.

Here are all the referrers explained:

• Direct: In the absence of another referrer this will be displayed. The visitor could have typed directly into the address bar, got a link from a forum, or from a non-tracked email, for example.
• Search: Typically an organic search from Google or other search engines.
• Email: Where the visitor has come via a tracked email campaign (where the UTM_medium was = to email).
• Google AdWords: Where the visitor has come via Google AdWords
• Bing: Where the visitor has some via a Bing Search (typically an organic search).
• Social Media: Where the visitor has come via social media.
• [BLANK]: Where no recognised information has been gathered (a more specific referrer source could be within the individual profile).
• CPC: Where a paid-for search campaign has been personalised (usually within Bing).

Have more questions? Contact us at hello@canddi.com or 0161 414 1080

Updated on: 04/02/2020