How can I use the contact data CANDDi gives me?
This is a potentially confusing area and will vary dependent on:
Person Status e.g. Prospect or Customer
Contact method e.g. Direct Mail, Telephone, Email, SMS, Re-marketing, Social Media etc.
Person Type i.e. If contacting on a B2B or B2C level
Collection method i.e. via CANDDi Capture, Website Enquiry, Click Through
Person Status
Irrespective of contact channel or person type if the person identified is a customer there are no restriction on how you are able to contact that individual (over and above standard Direct Marketing legislation).
When a contact is not yet a customer and therefore a prospect this becomes more complicated as the permitted contact method will vary dependent on contact channel.
The below provides a brief overview of what is our recommendation for each variable
Have more questions? Submit a request
Person Status e.g. Prospect or Customer
Contact method e.g. Direct Mail, Telephone, Email, SMS, Re-marketing, Social Media etc.
Person Type i.e. If contacting on a B2B or B2C level
Collection method i.e. via CANDDi Capture, Website Enquiry, Click Through
Person Status
Irrespective of contact channel or person type if the person identified is a customer there are no restriction on how you are able to contact that individual (over and above standard Direct Marketing legislation).
When a contact is not yet a customer and therefore a prospect this becomes more complicated as the permitted contact method will vary dependent on contact channel.
The below provides a brief overview of what is our recommendation for each variable
Have more questions? Submit a request
Updated on: 05/02/2020
Thank you!