Exact Target email merge tags

CANDDi integrates with almost all email platforms which support "merge tags" or "personalising" emails. CANDDi integrates by creating "individual URL links" for each visitor.  

Merge Fields

In order to integrate with CANDDi your mail platform needs the ability to send personalised emails to each individual recipient.  Almost all email platforms support this.  However, this functionality has different names in different platforms: Merge Tags, Merge Fields, Personalisation are just some of the terms that we've come across.

In the case of Exact Target, they use the following tags:

First Name: %%firstname_%%

Last Name: %%lastname_%%

Email: %%emailaddr%%

Integration

For every link in your email you need to create a "CANDDi Integration" URL. This URL should look something like this:

http://YOUR_URL?ce=%%emailaddr%%&cfn=%%firstname_%%&cln=%%lastname_%%

When your email is sent then Exact  Target will replace these Merge Tags with the correct values.

We recommend testing this before you send.

Any questions please feel free to email help@canddi.com and we can help validate that this works correctly.

If you are not clear on how to use your email platform, Exact Target provide customer support http://help.exacttarget.com/en/documentation/contact_us/

More information regarding Exact Target personalisation tags can also be found here: http://help.exacttarget.com/en/documentation/exacttarget/content/personalization_strings

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Updated on: 05/02/2020