Direct Mail (MAC) merge tags
CANDDi integrates with almost all email platforms which support 'merge tags' or 'personalising' emails. CANDDi integrates by creating 'individual URL links' for each visitor.
In order to integrate with CANDDi your mail platform needs the ability to send personalised emails to each individual recipient. Almost all email platforms support this, however the functionality has different names in different platforms: Merge Tags, Merge Fields and Personalisation are just some of the terms that we've come across.
In the case of Direct Mail, they use the following tags:
First Name: [first name]
Last Name: [last name]
Email: [email address]
Company: [company name]
For every link in your email you need to create a 'CANDDi Integration' URL. This URL should look something like this:
http://YOUR_URL?ce=[email address]&cfn=[first name]&cln=[last name]
Write your email as normal. Select the word(s) that you want to hide the hyperlink behind.
Click the edit link icon from the toolbar (blue circle with bent arrow). This should give you a screen like the second picture (below). Insert the url & tracking information here.
The selected word(s) should now have been converted into a hyperlink. You can now carry on and finish your email, before sending it as normal. When your email is sent then Direct Mail will replace the Merge Tags with the correct values.
We recommend testing this before you send anything.
Have more questions? Contact us at hello@canddi.com or 0161 414 1080
In order to integrate with CANDDi your mail platform needs the ability to send personalised emails to each individual recipient. Almost all email platforms support this, however the functionality has different names in different platforms: Merge Tags, Merge Fields and Personalisation are just some of the terms that we've come across.
In the case of Direct Mail, they use the following tags:
First Name: [first name]
Last Name: [last name]
Email: [email address]
Company: [company name]
For every link in your email you need to create a 'CANDDi Integration' URL. This URL should look something like this:
http://YOUR_URL?ce=[email address]&cfn=[first name]&cln=[last name]
Write your email as normal. Select the word(s) that you want to hide the hyperlink behind.
Click the edit link icon from the toolbar (blue circle with bent arrow). This should give you a screen like the second picture (below). Insert the url & tracking information here.
The selected word(s) should now have been converted into a hyperlink. You can now carry on and finish your email, before sending it as normal. When your email is sent then Direct Mail will replace the Merge Tags with the correct values.
We recommend testing this before you send anything.
Have more questions? Contact us at hello@canddi.com or 0161 414 1080
Updated on: 05/02/2020
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