Building UTM Parameters (Google Analytics) in CANDDi for Social Media
If you’re running social media campaigns and want to know how they can work with CANDDi, you’re in the right place!
We can track in CANDDi who comes to your website from a particular social media campaign link, and separate them into different streams.
You’ll be able to see if they came from Twitter or Linked In, from the "July Newsflash" or the "How To Do Better" posts. (Note: We can't pull people's details from their Facebook profile to your database - that's not opted-in data, it's just an invasion of privacy!)
So, in order to track where your traffic is coming from, we need to embed some code behind your hyperlinks. These codes are called UTM Parameters.
UTM tracking will work the same with any other form of referrer, whether it be social media (LinkedIn, Twitter, etc) or online ads, or anything else. The purpose of them is to gather where traffic to your site is coming from, and to see how particular campaigns have been effective.
To build these parameters in CANDDi, see the steps below:
Step 1.
In your CANDDi Dashboard go to Identify > Bulk Email Marketing
Select ‘Manually Create’ at the bottom of the Email Platform drop down
Enter the hyperlink/landing page URL you want people to visit
Ignoring the fields that say First Name to Email Address, click ‘Yes’ to Google Analytics
Now you'll want to fill out your Parameters (shown below)
Hit ‘Generate Code’
You should now be met with a link that looks something like this:
www.canddi.com?utmcampaign=MaySocial&utm_medium=Social_Media&utm_source=LinkedIn_
Step 2. Select the text you want to put the hyperlink behind and click ‘insert link’.
Step 3. Paste the code you generated into this link.
Step 4. You are done! Now anyone who clicks through this link can be streamed, to see their origin.
Have more questions? Contact us at hello@canddi.com or 0161 414 1080
We can track in CANDDi who comes to your website from a particular social media campaign link, and separate them into different streams.
You’ll be able to see if they came from Twitter or Linked In, from the "July Newsflash" or the "How To Do Better" posts. (Note: We can't pull people's details from their Facebook profile to your database - that's not opted-in data, it's just an invasion of privacy!)
So, in order to track where your traffic is coming from, we need to embed some code behind your hyperlinks. These codes are called UTM Parameters.
UTM tracking will work the same with any other form of referrer, whether it be social media (LinkedIn, Twitter, etc) or online ads, or anything else. The purpose of them is to gather where traffic to your site is coming from, and to see how particular campaigns have been effective.
To build these parameters in CANDDi, see the steps below:
Step 1.
In your CANDDi Dashboard go to Identify > Bulk Email Marketing
Select ‘Manually Create’ at the bottom of the Email Platform drop down
Enter the hyperlink/landing page URL you want people to visit
Ignoring the fields that say First Name to Email Address, click ‘Yes’ to Google Analytics
Now you'll want to fill out your Parameters (shown below)
Hit ‘Generate Code’
You should now be met with a link that looks something like this:
www.canddi.com?utmcampaign=MaySocial&utm_medium=Social_Media&utm_source=LinkedIn_
Step 2. Select the text you want to put the hyperlink behind and click ‘insert link’.
Step 3. Paste the code you generated into this link.
Step 4. You are done! Now anyone who clicks through this link can be streamed, to see their origin.
Have more questions? Contact us at hello@canddi.com or 0161 414 1080
Updated on: 05/02/2020
Thank you!